Today you will learn
about the Postmodern Principles. Please read the article below and look at the
presentation. You will need to fill out the work sheet below. The worksheet is
asking you to define each principle in your own words and to find examples of
GRAPHIC DESIGNERS who use the Postmodern Principles in their work.
Recontextualization
Positioning familiar imagery in relation to pictures, symbols, or texts that it is not usually associate with. A process that extracts text, signs or meaning from its original context in order to introduce it into another context. Since the meaning of texts and signs depend on their context, recontexturaliation implies a change in the communicative purpose to.
Positioning familiar imagery in relation to pictures, symbols, or texts that it is not usually associate with. A process that extracts text, signs or meaning from its original context in order to introduce it into another context. Since the meaning of texts and signs depend on their context, recontexturaliation implies a change in the communicative purpose to.
The
Gaze
Controlling or drawing attention to how and why familiar imagery is seen and used, especially by questioning or playing upon contradictions between what is being looked at and who is doing the looking. Think context, content and audience as an experience.
Controlling or drawing attention to how and why familiar imagery is seen and used, especially by questioning or playing upon contradictions between what is being looked at and who is doing the looking. Think context, content and audience as an experience.
Text
and Image
Creating meaning through the combined interplay of text and imagery. Artists working in this style often combine images and text that don't obviously go together. This results in a piece of work that build meaning that is beyond the text and image alone. Combined they create a stronger meaning.
Creating meaning through the combined interplay of text and imagery. Artists working in this style often combine images and text that don't obviously go together. This results in a piece of work that build meaning that is beyond the text and image alone. Combined they create a stronger meaning.
Representin'
Creating imagery that proclaim one's identity and affiliations; locating an artistic voice within a particular history and culture of origin. Questions of race, class, cultural identity and national identity are addressed in these types of work.
Creating imagery that proclaim one's identity and affiliations; locating an artistic voice within a particular history and culture of origin. Questions of race, class, cultural identity and national identity are addressed in these types of work.
Hybridity
Using a multiplicity of media and/or a blending of cultural sources in order to investigate a subject.
Using a multiplicity of media and/or a blending of cultural sources in order to investigate a subject.
Appropriation
To appropriate is to borrow. Borrowing imagery from historical and mass media sources, such as found photos and advertising. Through the act of borrowing, the artist manipulates, adds to. Appropriation is the practice of creating a new work by taking a pre-existing image from another context—art history, advertising, the media—and combining that appropriated image with new ones. Or, a well-known artwork by someone else may be represented as the appropriator’s own. Such borrowings can be regarded as the two-dimensional equivalent of the found object. But instead of, say, incorporating that “found” image into a new collage, the postmodern appropriator redraws, repaints, or rephotographs it. This provocative act of taking possession flouts the modernist reverence for originality.
To appropriate is to borrow. Borrowing imagery from historical and mass media sources, such as found photos and advertising. Through the act of borrowing, the artist manipulates, adds to. Appropriation is the practice of creating a new work by taking a pre-existing image from another context—art history, advertising, the media—and combining that appropriated image with new ones. Or, a well-known artwork by someone else may be represented as the appropriator’s own. Such borrowings can be regarded as the two-dimensional equivalent of the found object. But instead of, say, incorporating that “found” image into a new collage, the postmodern appropriator redraws, repaints, or rephotographs it. This provocative act of taking possession flouts the modernist reverence for originality.
Layering
Overlapping and overlaying a multiplicity of images, devaluing the sacredness of any one picture.
Overlapping and overlaying a multiplicity of images, devaluing the sacredness of any one picture.
Juxtaposition
Placing or combining contrasting imagery in such a way as to create new meaning from the interplay of clawing concepts.
The term juxtaposition is useful in helping viewers to discuss the familiar shocks of contemporary life in which images and objects from various realms and sensibilities come together in intentional clashes or in random happenings. The results may be shocking, political, they may destroy, but always make the viewer think about the subject in a way that goes beyond the original objects or images.
Placing or combining contrasting imagery in such a way as to create new meaning from the interplay of clawing concepts.
The term juxtaposition is useful in helping viewers to discuss the familiar shocks of contemporary life in which images and objects from various realms and sensibilities come together in intentional clashes or in random happenings. The results may be shocking, political, they may destroy, but always make the viewer think about the subject in a way that goes beyond the original objects or images.
Obsessive
One technique often found in contemporary art are works that have an obsessive and/or repetitive, quality to them. The works art often crafted with impeccable precision and often use found objects as a raw material. Often the repetitive actions take on a ritualistic quality. Sometimes the works address ideas of consumption or over consumerism.
One technique often found in contemporary art are works that have an obsessive and/or repetitive, quality to them. The works art often crafted with impeccable precision and often use found objects as a raw material. Often the repetitive actions take on a ritualistic quality. Sometimes the works address ideas of consumption or over consumerism.
Postmodern Gd 2 by Meredith Giltner on Scribd
Postmodern Principles Defined by Meredith Giltner on Scribd
